Terminix

Pest Control And Exterminator Services Since 1927

Project Summary

Project Type
Complete Marketing Strategy

My Role
Realign Website Layout, Technical SEO Optimization and development of more than 300 pages.

Company
Lime Advertising Inc.

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Project Details

Terminix is a well-known international pest control company with over 90 years of experience. Terminix has expanded into Canada in the past few years by acquiring local pest control companies across the country.

At the start, there was no Terminix Canada website. Instead, there were only six local websites operating under different brand names, developed, and maintained by six different companies.

The agency started with a rebranding strategy for existing local websites as well as building websites serving as an interim solution for the final national website. Important implementations included local SEO strategy and custom-created content.

By building, executing, and optimizing the national Terminix Canada website with B2C and B2B strategies and comparing February 2022 to February 2021, we reported:

  • 505.69% increase in website traffic
  • 395.08% increase in website leads (1,510 vs 305)
  • 900.01% increase in website calls (PPC)
  • 58.53% cost-per-click (CPC) reduction
  • 1,800% increase in keywords ranking in the top 10