Based in Ontario, Canada, Demand Power supplies 100% reliable, cost-effective green power to commercial and industrial clients in-province and beyond. They improve businesses’ power reliability, with the installation of an Uninterruptible Power Supply (UPS), and reduce their costs, with smart, behind-the-meter energy storage and coincident peak demand management.

The main objective was for the company to grow by building provincial brand awareness and generating more leads. At the start, there was no Demand Power website. Founded in 2018, there was only word-of-mouth recognition as the company set about promoting their value proposition. The company needed a professional, informative, and educational online presence, and the social media recognition to attract their target industries.

The agency combined strategy development, organic and paid social media strategy, and website development in a multi-faceted approach. We designed a corporate website with evergreen content that provides valuable insights for Demand Power’s potential customers and partners. Built with industry-specific content, this unique content helps attract targeted niches.